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Rooks Heath College

Rooks Heath College

Opportunity through Learning

Capgemini Competition – GCSE students’ success over A Level students!

On the 21st October 2014 five GCSE Business Studies students were invited to Capgemini headquarters in central London.

 On the 21st October 2014 five GCSE Business Studies students were invited to Capgemini headquarters in central London. They were invited to compete in an Enterprise Day that consisted of two competitions with extremely exciting prizes attached to them.  Little did we know that we would be competing against three other groups of A Level students but this did not dishearten our Rooks Heath team.

Once we arrived, the students were given a brief of the first task and split into different rooms in the Capgemini HQ. Students worked alongside a current apprentice and the first task was to design a new campaign idea for recruiting apprentices. The students ‘mind –mapped’ their ideas and designed a well-structured method of enticing college and school leaders to find out more about the apprenticeship opportunity, which included mail shots, an online video and a hunt to break a code. The teams were called back into the ‘boardroom’ and opted to go second to present. The current apprentices debated each presentation and our team won! Their idea really targeted the proposed market and demonstrated great initiative.

During what was known as a working lunch the second task was set. This was much trickier and was for a national campaign of changing the technological position of the UK globally.  Now even more motivated to get a second win in the bag, the Rooks Heath team set off again and targeted two areas within the brief: schools and building knowledge of technology within the national curriculum. Each student chose which area they were going to present but this time it was in front of not only the other teams and the apprentices, but consultants of Capgemini!  However, with team work, a well-executed presentation and sticking to the brief, the Rooks Heath team won, again!

They were applauded for both the presentations and well thought out ideas in a limited amount of time. We are just waiting to hear about the prizes, with one being a trip to an England football match.